Our new report, created in partnership with smartocto, explores the User Needs Model: a strategic framework that helps publishers understand, measure and optimise content based on audience motivations.
The User Needs Model: Driving relevance, resonance and revenue in modern newsrooms
In today’s evolving world of journalism, understanding what content your audience wants is more critical than ever. With competition for attention at an all-time high, publishers must rethink how they create content that truly resonates with their readers.
That's why, in partnership with smartocto, we created a report exploring the User Needs Model: a strategic framework that helps publishers understand, measure and optimise content based on audience motivations.
The report includes real-world case studies and expert insights to provide a clear roadmap for enhancing engagement, loyalty and revenue growth. It serves as a guide for both traditional publishers and digital-native companies looking to achieve growth using the User Needs Model.
Why user needs matter: Learn why audience behaviour is shifting and how a needs-based approach can enhance engagement and retention.
The User Needs Lab programme: Discover how nine publishers experimented with the model, leveraging data-driven insights to refine their content strategies.
How the User Needs Model works: Explore the eight distinct audience needs, from fact-driven updates to emotional connections, and how they influence content success.
User needs adoption: Read real-life case studies from Blic and BauernZeitung on how they increased engagement and loyalty by aligning their content with audience needs.
Who should read the report?
Who should read this report?
Newsroom leaders and editors seeking to enhance storytelling with a structured, audience-first approach.
Digital strategists and content managers looking for actionable insights to optimise engagement.
Media executives and publishers focused on growing sustainable revenue through deeper audience connections.
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